Legislating green consumerism

/ Legislating green consumerism Opponents call it an eco-dictatorship. Proponents say it’s one of the most effective ways of cutting energy consumption so the European Union can meet its ambitious goals on cutting greenhouse gases.On Wednesday the European Commission is expected to make proposals for how energy efficient goods like computers, shower heads and window frames must be. The rules would tighten existing standards for some products and introduce new rules on a range of others.The goal is to force consumers to make greener choices. Goods that fail to meet minimum standards could be banned from the European market. The commission also would force more towns, cities and regions to make environmental considerations an important factor in procurement policies.The proposed legislation comes at a time when the EU is struggling to reconcile its aspirations to be a global leader on the environment with its own economic development. Car makers, airlines and power companies are among those businesses already protesting that “green” policies have raised the cost of doing business and eroded competitiveness.The new legislation probably would raise prices on items that already are among the most costly for consumers, including homes. On the other hand, such an initiative could help create growth and new jobs.Is legislating green consumerism too unfair on today’s shoppers? Or is it a sound way to ensure a prosperous future for all?